Photo Credit: tastyplacement.com
Infographics are all around us. It gains popularity over the past half-decade, due primarily on sharing social media sites such as Facebook, Twitter, especially on Pinterest. With a good creativity, they can be a good attractive piece of marketing communication.
What is an Infographic?
The term “Infographics” is applied to information, data or knowledge that is presented in a graphic visual form. It quickly and clearly presents a clear message. A great examples are road signs. A bright yellow triangle at the side of the road alerts you to be cautious. A car with curve lines at the end of its tire, you will instantly aware that it’s a “slippery when wet” road sign. The message is delivered quickly and simple. A very effective infographics will automatically grabs your attention and keeps it just long enough to deliver an important message or teach you important information.
Using infographics effectively and how to create interesting and useful pictures for your targeted audience will generate a lot of unique traffic to your website. It’s important that the design of your infographic presents a information or knowledge in a graphic visual form that your audience will quickly and clearly remembered. This will make your audience want to share it to their social media contacts.
When gathering your data to create an infographic, you must focus on a topic that is engaging, interesting and will give important information to your targeted audience. Once done gathering all data and creating the image, it is time to maximize its effectiveness, here are some tips for making your info graphics more effective.
- Uniqueness. One of the most important aspects of creating and designing an effective infographic is to make it engaging, interesting and memorable to your audience. Making it memorable to them by adding a unique twist on something that your audience can relate to.
- Make it Simple. Even though you want to trigger for interesting and unique info graphics, you should not put so much detail and unnecessary information that your audience will get overwhelmed. For example, using too many different images or too much background color. This will make your info graphics harder to understand.
- Image Size. Provide high-resolution version of your image. When sharing your image, users want to see clearly. It’s also a good idea to build smaller version of the infographic, which will appear as small, attractive image when shared on social media sites such as Facebook and Twitter.
- Proper Naming. Let’s make it straight. Get your title right. The title must be the main topic of your infographic. Make it catchy title.
- Less Text. Keep your text minimal. Less text on your info graphics will produce more impact than a page full of words. Effective image will get the attention of your targeted audience with something simple as an effectively displayed word that makes them stop and read the important information below it.
- Branding. They will acknowledge being connected with an establish brand, but don’t make it so redundant. It will make them feel uncomfortable providing free advertising for you. Make a good judgment when to put it that makes sense for your targeted audience.
- Vision. Make it worth it. Offer your insights. Infographics is more likely to be shared and linked by you viewers, and giving more visibility to you. Adding extra tips, stats and data could make the onsite page into a resource.