Get Started With Quick Fixes


Unfortunately, a standard e-commerce desktop site doesn’t work very well on a tablet. As consumers move away from monitors, keyboards and mice for everyday tasks, usability issues start to become more apparent. For example:

• A typical 12-­pixel font is too small on a high resolution tablet screen.

• Buttons are frustratingly compact.

• Lengthy form inputs drive people away.

• Images are fuzzy and pixelated.

• Links accidentally get tapped.

• Load times can seem much longer than expected.

• Some features, like ‘hover’ states, just don’t work.

It’s possible to dramatically improve the experience of your website with some small enhancements. Changes like touch-enabled interface elements, larger buttons, and smart input forms will go a long way to transforming a user’s tablet experience and augmenting their shopping experience. It really is the small things that matter.

Shoot for the stars with a tablet-first experience.

An alternative to focusing on small fixes to drive incremental conversion growth is asking yourself, “What’s the best possible experience our customers could have on a tablet?”

By acknowledging that tablets and PCs represent completely different environments and are used in completely different ways, you’ll start to see different opportunities to re-factor your website for the most optimal tablet user experience.

Depending on the outcome of your ROIanalysis, it can make as much business sense to focus on a bespoke tablet build as on a smartphone-optimized one. The opportunities are tremendous, for customer satisfaction, conversion rates, and revenue growth.


Related blogs:

Finding Great Web Services

First Step to Search Engine Optimization

Hummingbird: New Google Search Engine Algorithm

Mobile As an Attribute of Everything You Do

Responsive Web Design Speaks to Every Device

Tools for Web Designers to Speed Up Your Responsive Web Design Workflow

WATCH OUT: Your Website Speed Could Be Slightly Improved

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