Hummingbird: New Google Search Engine Algorithm

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Google has a new search algorithm, the system it uses to sort through all the information it has when you search and come back with answers. Last week Google announced that they have updated their search engine algorithm called Hummingbird.

What’s a “Search Algorithm?”

That’s a technical term for what you can think of as a recipe that Google uses to sort through the billions of web pages and other information it has, in order to return what it believes are the best answers.

When did Hummingbird start? Today?

Google started Hummingbird about a month ago.

So What is Hummingbird?

Google’s new search algorithm, and Google says should return better results.

Hummingbird is a fully new Google search engine algorithm. It approaches search engine queries in a more intelligent way. The older features are still existing and combined with a new technology algorithm. They name it Hummingbird for the speed and accuracy of the tiny bird. A good update on Hummingbird is the used of long-tail keywords. If the rumors are true, Hummingbird can take a search engine query using long-tailed keywords and analyze the context of the question rather than chase after the specific keywords on the question. It looks for the actual answer of the question. One more feature is the “Conversational Search”. If you notice a small microphone icon at the right hand corner of Google’s search box, Users can click on that microphone icon and may ask aloud the question they would have typed in the search box, after that Google will display that actual question that the user have said on the screen and along with that are the search results.

SEO Specialist’s are intrigued and probably wonder of new in search engine optimization. Does the Hummingbird update affect their current page rank? Does it help the lower ranking page go up? Or does the Hummingbird update means SEO is dead?

“PageRank” is Dead?

No PageRank is one of the major “ingredients” that go into a Hummingbird recipe. Hummingbird looks at PageRank. Google believes a page is of good quality, the keywords used on it and many things.

This includes the following strategies:

  • Original and relevant content
  • Legitimate back links are still important
  • Proper Google website guidelines
  • Keywords are still need to be placed and used on your content to be crawled

Hummingbirds also give credits to long tail keyword, so some site will have a chance to get higher page rank. This will definitely give small businesses a chance to grow and be known more, get more costumers and earn more.

Search Engine Queries and Keywords

Users type questions or words that they want to find into the search engine then the algorithm chooses words. Sometime it gives the right search and sometime giving a user a wild chase by bringing up links that have those specific words in them, and not giving the right links that relate to the context of the overall query. Google present us to use short questions in short keyword phrases that have this specific thing do to with what users wanted to find out. Alternative, we tried to guess where Google would take us and hope that Google gets it right. They taught us trial and error searching.


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