When Google announced that they already implemented a new search engine algorithm, Hummingbird, professional SEO are curious and want to find out what are the changes that take place. Many SEO specialist have been anxious about the Hummingbird update and were afraid if SEO is dead, and it could hugely affect their business website and their clients. When Google press conference cleared that SEO is not dead, and SEO hasn’t changed, all SEO specialist doubts disappeared. Instead, the Hummingbird become more helpful for small businesses because of its new features and more accurate understanding. The Hummingbird update is able to interact better with the users, as it can now understand the subtleties of human language to produce more relevant results in search engine. Google can now better interpret long-tail search queries. SEO is still working and effective on making a website relevant to Google, SEO professionals should focus on creating content that will satisfy what Google needs to provide to users whose looking for relevant and useful information.
Here are some ways to make your website Google-friendly:
Figure out users’ demands and needs to make better content and information they are looking for. Any piece of content can be written well, but it must first serve a purpose that offer the most suited information. You must consider what are the search queries users often searched for a specific subject. Users are looking for step-by-step instructions that users find this type of content educational and easy to follow.
Provide high-quality content on your pages, especially your homepage. If Google crawled your content and find it relevant and useful information, it will be shown more often and can attract many visitors and entice webmasters to link to your site. In making a helpful, information-rich site, write pages that clearly and accurately describe your topic. Think about the words that users would type to find your pages and include those words on your site.
Most of users that are searching to an entered search query wants it answered fast, and want to find relevant answers quickly as possible. They want organized information and clear content that can be easily understand and read. If users don’t want to spend time looking for multiple result pages, they certainly don’t want to spend time trying to read illegible fonts, and un-organized content.
Internet marketing strategy like directory submission, bookmarking, post classified ads and social media marketing can also help your website gain more visibility on Google search engine. Link building helps crawlers find your site and can give your site greater visibility in Google search engine results. Also find alternatives blogging website to link your site. Just be reminded that you must not excessively use links going to your website because your site might get the impression of a spammer. For SEO professionals and content marketers, creating high-quality, original and focused content will be your best weapon on today’s competitive industries.
Make your site easily accessible and easy to find. Build your site with a logical link structure. Every page should be reachable from at least one static text link. Techie Group Inc. is a Web Development Company that provides high-quality content that users will find it relevant and useful.