Responsive Web Design: What It Is and Is It Important

Responsive Web DesignThe use of mobile devices to surf the web is increasing steadily. As more people are starting to use mobile devices like Smartphone’s and tablets for every task that used to be only capable on desktop, it has become more clear to professional web designers that mobile is taking over internet surfing, and not just surfing but almost everything from browsing social media, checking emails, reading recent news, weathers and doing online shopping. Web developers acknowledge this rapid changes and they done a great way to make a website catch up with this changes. By using of responsive web design, a website can be viewed in any kind of devices. Responsive web design is the approach that recommends a design and development should respond to the user’s behavior and environment based on screen sizes, platforms and orientations. Responsive web design is a website that has been constructed with an optimal viewing experience. A website with responsive web design adapts the layout to the viewing environment by using convertible, proportion-based grids, flexible images and CSS media queries with an extension of the media rule. Technically, a website should have the technology to automatically respond to the user’s preferences.

Professional marketers notice this rapid changes that most of them already implements responsive web design to their business website to make it more user-friendly. Making a website more user-friendly and responsive to different kinds of devices specially mobile device could possibly a turning point of getting higher sales and gaining more customers. They can easily navigate your website using their mobile phone and search anything about your website, web information, products and services, contacts. Almost every business organization these days want a mobile version of their website. It’s practically essential after all the changes in technology. It is important that your site can compete with other website.

A website with responsive web design is also adding advantage on search engine page rank. It is much easier for Google to crawl a website with responsive web design. Besides all of the search benefits, responsive design has the ability to increase conversion rates from all of the mobile users. Why? If a website is not responsive and not working on mobile or tablet devices, users will obviously be unable to connect, convert, or view clearly on your site. When a user has to do more work than needed to complete a conversion, it’s less likely that users will convert. But there’s more to it than that, web developers have the control on how all of those conversion elements will display on mobile and tablet devices.

Using responsive web design you can segment users by mobile and gain a better picture of how these users interact on your website.  By doing this, you can discover what sale tactics and internet marketing strategies are effective, as well as, those that are not. Gaining this information, you can increase conversion rates. In a great business will compete to others and will stay ahead of the competition. Today, more and more users are using their mobile devices to search and make purchases online. You need to maintain your audience by having a mobile-friendly site.


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