SEO is a short term for search engine optimization or search engine optimizer which is the process of increasing the number of visitors to a website by obtaining a senior position on the page of a search engine results or SERP. The more the web site is on top of the search results, the more likely is that this site will be visited by a user. It is common practice for users of the internet not to click through pages and pages of search results, so the ranking of a site in a search is important for directing more traffic to the site. SEO ensures that a site is accessible to a search engine and improves the chances that the site is found by the search engine.
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There have been many questions about SEO and its techniques but most of the time; Search Engine Optimization Experts will give you different answers. For a successful SEO program, here are some of the most important factors that Techie Group Inc. can recommend:
- Most web pages should contain words and phrases in the target search queries. Keyword phrases must be something to focus on the pages and phrases should have a prominent position on the page. Otherwise, the site will not convert well or receive traffic from search engines consistently over time. Keyword research and writing of individual HTML tags are part of this keyword rich text.
- Search engines and end users need easy access to keyword rich content. How text, graphics and multimedia files are arranged on a page shows search engines and visitors whose content the site owner considers most important. URL structure and technical architecture also form into that.
- Mostly known as link popularity, link development is the number and quality of the objectives, third party links towards a URL or web site. Not all links pointing to a site are objective, of course, but such links are not always the most credible.