Technology Supports Rapid Changes

Photo Credit: princetonlibrary

The world is facing a major turning point in how its many societies, ethnic traditions, and philosophical and religious beliefs are reacting to the continuing rapid changes and advancement of technological change. Technology has affecting society and its surroundings in a many of ways. In many societies, technology has helped develop more advanced and friendly users products. It also help small business to grow.

Today, most mobile websites are limited by the capabilities of first-generation mobile website technology. For many e-commerce companies, the rapid deployment of updates to the mobile site is a pipe dream.

This legacy technology makes it difficult to:

• Maintain content parity between different versions of the site.

• Iterate on new features.

• Deliver advanced functionality to mobile devices.

To solve this problem, e-commerce leaders need to implement mobile technologies that support the above activities. Common red flags include complicated ‘black box’ server environments, proxy solutions that scrape the desktop website and solutions that require complex bi-directional mobile and desktop redirects.

Current alternatives include Responsive Web Design and JavaScript Adaptive solutions. These approaches adapt the existing desktop website layout, content and features by harnessing the capabilities of a user’s device.